That was about the time I opened my first marketing and copywriting agency called The Copywriter Factory, where I built a (very) small book of clients, a few I still work with today. (Side note: Stay tuned for a completely reimagined Copywriter Factory coming soon! It'll be radically different from how it started. And, yes, there will be AI. 🤗)

Not long after starting my marketing communications agency, I was presented with an opportunity to join a large enterprise, where I was exposed to deeply personalized machine learning recommendations systems that blew my mind. I became convinced I could never compete with the large-scale corporate world of messaging. So I all but closed up my agency and embraced the corporate worklife full-time.

Fast-forward to late 2022. I was in my dream job overseeing an (NLP) natural language processing-based conversational AI product (aka a chatbot).

In November that year, a little-known company called OpenAI launched a product they dubbed ChatGPT.

From inside the world of AI software development, I saw my field of study rapidly revolutionize the course of our universe forever.

Less than a year later, I was without a job.

Many people working in conversational AI at the time saw ChatGPT as a threat. I remember a marketing exec summoning me and the director of AI to explain how gen AI works—then asking us to write up a one-pager that downplays its relevance and utility in our market.

It didn't feel good—or correct.

Meanwhile, I argued to the contrary. Gen AI was an enormous gift—like the airplane was to transportation. I made the case that it propelled our field into mainstream ubiquity. That soon everyone would use it. That if we could harness the opportunity—quickly, responsibly and with our access to vast live datasets that no gen AI could ever get its hands on—we could use it to leap ahead of the competition, become the dominant market player. and help tens of millions of people lead happier, healthier lives.

The business chose another strategy.

One morning, the company informed me that my dream job working for a $220MM MarTech AI startup was eliminated—along with about 100 others as it turned out—because its funding couldn't cover our paychecks.

Long story short, that company slashed its AI roadmap; divested itself of meaningful data integrations; gutted its product and engineering staff; and doubled down on replicating CRM features a blind man's dart could find in any Gartner quadrant.

That's when I created ABC AI ... and the rest is history in the making.

At ABC AI (including ABcro.ai, ABcrm.ai and ABlab.ai coming soon), we take the once-radical but rapidly growing perspective that AI-infused CRM and marketing automation software is now a business commodity. It should be just as easy to run A/B tests, deploy AI chatbots or send 1-1 personalized marketing communications as it is to sum a column in a spreadsheet, send a business email or communicate live on camera with a colleague across continents.

It's the knowledge of how to implement your CRM, the data you pipe in, the insights you get out, the creativity with which you wield its power, and the people who breathe it with life—that's where your CRM can make a real difference in your business today..

That's where I can help.

And that's why we offer our world-class ABcrm AI software—100% FREE—to all of our ABcro agency clients.

Whether you use ABcrm or one of the other great CRMs on the market, we're here to help you create your best business—working from your customer data backwards..

Cheers,